Formerly Known As Appoints Linsey Loy to Chief Growth Officer
New York, NY – March 15, 2023 – Formerly Knowns As (FKA), a data-led creative agency reinventing the approach of blending culture with consumer connectivity, is pleased to announce the appointment of Linsey Loy as Chief Growth Officer.
FKA's integrated Social + CRM approach builds brands through relationships measured on emotional strength, collapsing the funnel and breaking down legacy barriers to nurture long-standing consumer relationships. As the company has grown, so has its diverse, 600-strong team, including the appointment of Loy to its executive team.
In her new role, Loy will lead all new business strategies for FKA, including marketing and public relations efforts, while providing strategic direction to the business development team to drive qualified leads into the new business pipeline. Loy has been focused on improving client-agency dynamics, particularly when it comes to the agency search process.
“Linsey is an expert in not only the clients of today, but where the industry was yesterday and where it is expected to be tomorrow. FKA is challenging the traditional rules of marketing and with her innate understanding of FKA’s all-encompassing approach to reinventing brands and partners, we’re thrilled to have Linsey,” said Solange Claudio, President. “FKA has shown continuous growth, and Linsey is the ideal driver to continue our upward trajectory while creating a motivating environment that fosters ambition, respect and trust.”
With more than a decade of experience in agency business development across a myriad of verticals, Loy was previously with the Dentsu, working in business development for iProspect in 2019. She has also worked for prominent agencies, including TBWA\Chiat\Day and Deutsch and has extensive experience pushing the boundaries to garner the greatest success for current and prospective clients.
Loy’s drive, passion, deep industry relationships and sharp business instincts have helped her lead and win name-brand clients including Kering, LinkedIn, URBN, TD Bank and Intel, accounting for over $100M in annual revenue. Loy was also named one of Business Insider’s Madison Ave Rising Stars in 2021, the only agency growth role given this accolade.
“It’s a privilege to be a part of a company with such conviction,” Loy said. “I came to FKA because I was inspired by its incredibly diverse group of leaders who empower their teams to think, act and succeed differently. In an industry rich with legacy, FKA embraces change and gives me the freedom to lead boldly. As Chief Growth Officer, I will do my part to double down on that philosophy.”
To learn more, please visit https://www.wearefka.com
FKA applies the ‘formerly known’ to an industry and way of working that needs to be reinvented. Working at the pace of culture, we create modern brand experiences for those that are poised to make their boldest moves yet. Our integrated Social + CRM approach is the accelerant that blends culture with consumer connectivity, closing the gap to build loyal followings. FKA’s proprietary loyalty/relationship index fuels clients with insights about their consumers, sharing the why, not only the what. With a diverse population—and founded and led by women—FKA represents today's consumer, not just from a plethora of research and data, but also by personal experiences.