News & Blog | What we’ve been up to
July 24, 2023
"Crazy Good" New Work
Fans at Adult Swim Fest were the first to get a taste of our new creative campaign for Pop-Tarts! Read more about the campaign and what is to come in this article from Marketing Dive now.
July 21, 2023
Meow Mix ReMix is Back with a New Commercial!
Meow ReMix is back, this time with the Tabby 5, a cat boy band, and JC Chasez! Read more about the purr-fect remix to promote Meow Mix's wet food product on The Drum.
July 19, 2023
CSO Danielle Donnelly Featured in Adweek
FKA's Chief Strategy Officer, Danielle Donnelly, is featured in Adweek calling for marketers to rewrite the traditional funnel and invest in the mid-funnel journey by integrating social, commerce, and CRM to enhance brand-consumer relationships and create higher revenue potential.
June 15, 2023
FKA Wins Two Gail Awards
Our work for Pop-Tarts and First Hawaiian Bank brings home two Gail Awards! Pop-Tart's wins Silver in the Innovation in Digital Craft category, and First Hawaiian Bank brings home the Silver award for Cinematography.
June 7, 2023
Verizon Wins ANA B2 Awards
In partnership with Publicis CRMOne, our work for the Verizon Business Fios Digital Quote Email Journey wins a Silver award under the Email category at the ANA B2 Awards!
May 24, 2023
Solange Claudio Speaks at Marketing Brew Summit
FKA President Solange Claudio is a featured speaker at Morning Brew’s The Brief: #MarketingBrew Summit, where Solange shared some valuable insights on AI's impact in the creative world.
May 18, 2023
Digiday Award Wins
FKA brings home two Digiday Content Marketing Awards! The Pop-Tarts & Hypebeast: Crazy Good Skate Jam wins under Event category, and the Gingerbread Zillow Program wins for Best Use of Native Advertising/Sponsored Content.
April 24, 2023
FKA Presents at MMA's POSSIBLE Conference
FKA is proud to sponsor MMA Global's Possible 2023 Conference, where our leaders Danielle Donnelly, Adan Romero, and Linsey Loy host the workshop, "From Situationship to Relationship."
April 6, 2023
FKA Shortlisted for Webby's Award
We are honored to be a Webby's nominee in partnership with the United States Holocaust Memorial Museum for the campaign, "Hear their stories. Now, make yours," which exists to disrupt antisemitism, hate and discrimination with true stories of past generations.
April 1, 2023
Piedmont Wins AMY Awards
Piedmont took home awards in the following categories: Integrated Campaign: Business to Consumer, Visual Branding/Identity, and Influencer (Blog/Social).
March 15, 2023
Linsey Loy Appointed to Chief Growth Officer
Formerly Knowns As (FKA) announces the appointment of Linsey Loy as Chief Growth Officer.
March 2, 2023
Snap My AI: How It's Changing the Social Landscape and the Potential for Marketers
FKA Strategist, Sami Hershkowitz, is featured in Marketing Dive where she shares how Snap's My AI can impact the user experience and its potential for marketers and brands.
February 22, 2023
FKA Wins Bronze at the Atlanta ADDY Awards!
FKA wins Bronze at the local Atlanta competition of the American Advertising Awards (The ADDYs) in the Direct Mail category for our client Audi!
February 14, 2023
FKA's CSO Danielle Donnelly Shares Interactive Ads Insights in Digiday Article
Digiday's Kristina Monllos taps FKA's CSO Danielle Donnelly to weigh in on how interactive ads garner attention and build loyalty during the big game.
February 8, 2023
Adan Romero, Chief Creative Officer, Talks ChatGPT with Digiday
FKA's Chief Creative Officer Adan Romero is featured in Digiday and gives his POV on ChatGPT, “It’s a tool that might help you get an idea out of your head, but it’s not ready to be my copywriter.”
January 28, 2023
CCO, Adan Romero, Selected as Gail Award Judge
FKA's Chief Creative Officer Adan Romero has been announced as one of The Gail Award's inaugural judges!
May 9, 2022
Social Media Week 2022
FKA’s Chief Strategy Officer, Danielle Donnelly, will be taking the stage at AdWeek’s Social Media Week. She’ll share how marketers can best use social to impact the full purchase funnel.