We supported patients with the resources they needed throughout their multiple myeloma journeys by enhancing the website experience with interactive content, hyper-personalized online tools, and firsthand patient story videos. We took the brand from feeling clinical to comforting and generated as much as 3x more engagement.
When I wanted bona fide marketing performance that we weren’t seeing from traditional healthcare agencies, I turned to FKA. They showed a deep understanding of our business, proved their value instantly, and have become a central part of our consumer and HCP marketing teams.”
Reed McClung, Vice President, US Multiple Myeloma Marketing, Hematology at Bristol-Myers Squibb
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