Bristol Myers Squibb

Reinventing the Patient Journey

Helping cancer patients and their families
see their way to a hopeful future.

We supported patients with the resources they needed throughout their multiple myeloma journeys by enhancing the website experience with interactive content, hyper-personalized online tools, and firsthand patient story videos. We took the brand from feeling clinical  to comforting and generated as much as 3x more engagement.

Squiggle line

When I wanted bona fide marketing performance that we weren’t seeing from traditional healthcare agencies, I turned to FKA. They showed a deep understanding of our business, proved their value instantly, and have become a central part of our consumer and HCP marketing teams.”

Reed McClung, Vice President, US Multiple Myeloma Marketing, Hematology at Bristol-Myers Squibb

Bristol Myers Squibb
Bristol Myers Squibb
Bristol Myers Squibb
Bristol Myers Squibb
Bristol Myers Squibb

Let's work together

If you’re curious, we are too. Tell us how we can help you.

Formerly Known As

We have eight hub locations coast to coast. And as part of the Publicis Groupe family, we’re able to bring even greater diversity of perspective and global scale to our radically original thinking. Wherever you need us, we’re there.

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