Pop-Tarts

Reinventing Brand Fandom

Rekindling connections between
consumers and an iconic brand.

By giving people a meaningful way to express their love of Pop-Tarts, we reversed declining sales to significantly increase household penetration and push relevance scores to an all-time high.

Pop-Tarts
Pop-Tarts
Pop-Tarts
Pop-Tarts
Pop-Tarts
Pop-Tarts
Pop-Tarts

Ready to make bold moves? Get in touch.

A Publicis powered data-led integrated marketing agency, FKA is reinventing consumer connectivity, building brands through relationships measured on emotional strength.

Contact Us

General Inquiries

helloFKA@publicis.com

Publicis Groupe

© 2026 Publicis Groupe.
All rights reserved | 

Privacy Notice